SWAG is Bluechip’s unique high school entry event. An athletic competition designed for PE classes, sports teams, and age appropriate students of all stripes, the program simultaneously creates instant, meaningful encounters with recruiters and embeds “be recruited” apps into the hands of thousands of teenagers.

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  • Superb mechanism for military recruiter engagement

  • Creates and deepens relationships with schools, staff, and students

  • Automated lead capture and powerful self-selection

Once I got on it and tried it, I was like, 'Wow, this could get us into schools really fast.'
Since 2009, this is the only program where we've seen interviews and enlistments, even right after competitions.
With this event, we're going to be able to engage volleyball teams, softball teams, female athletic teams, like never before.