SWAG is Bluechip’s unique high school entry event. An athletic competition designed for PE classes, sports teams, and age appropriate students of all stripes, the program simultaneously creates instant, meaningful encounters with recruiters and embeds “be recruited” apps into the hands of thousands of teenagers.

  • Superb mechanism for military recruiter engagement

  • Creates and deepens relationships with schools, staff, and students

  • Automated lead capture and powerful self-selection